Whole Foods And The Corporate Social Responsibility

University of the People BUS 3306 AY 2017-T2 Unit 6 Written Assignment The company I chose to explore is Whole Foods and the corporate social responsibility (CSR) they adhere to. Corporate social responsibility, also known as CSR, means â€Å"a corporation’s initiatives to assess and take responsibility for the company’s effects on environmental and social well-being†, according to, Investopedia, (R., 2015). Whole foods are dedicated to contributing back to its people, community, and the environment while profiting as a company. CSR is just as important as their ethical practices including â€Å"green marketing† by utilizing the marketing of products believed to be preferably used by people which incorporate a number of activities such as, environmentally friendly packaging, sustainability, and modified advertising. The company’s reputation of what they offer, the treatment of their employees, behavior as a company, including the major factors of they represent across the marketplace is what they strive to exude. As stated on the whole foods market website, â€Å"sustainability and our future†, whole foods has a vision of a â€Å"sustainable future† for generations to come, (Sustainable and our future, n.d.). Corporate social responsibility has existed in their strategy as a company since the beginning. Founder and co-CEO, John Mackey found the company in the beginning of the eighties decade and has instilled these practices since. They have built sustainability into theirShow MoreRelatedHow The Whole Foods Market ( Wfm ) Is A Model Company For Corporate Social Responsibility Essay1628 Words   |  7 PagesBefore viewing the videos, I thought of how Whole Foods Market (WFM) is a model company for corporate social responsibility. 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